![]() ![]() Play around until the board looks harmonious. Go ahead and keep tweaking things and change anything that doesn’t fit. When you’re done, make sure everything looks right and tells a story. You want there to be a nice balance of color and with all the other elements on the moodboard. ![]() Play around with where each image should sit. Yay the SUPER fun part! Decide which template style you would like your moodboard to be and start placing the images you curated onto your template! I like to define the different types of moodboard templates as: This is where the strategic part comes in ) 5. Take note about why you chose each image and how it represents your brand. This works best when you choose a variety of images that are cohesive and sit well with each other. You want your moodboard to show a visibly clear vibe, style and theme. From the elements listed above, choose the stand out images for each that align the most with your vision, descriptive words and color palette. Yay the really fun part! Now it’s time to look at all the images you collected and narrow down the best of the best. *Pro Tip: The key to creating a moodboard that looks cohesive, pretty, aesthetic and also strategic (for when the designing part comes in) is to make sure to collect images that cover these elements below: It helps to select aesthetically pleasing images that align best with your vision. Yay the fun part! Start gathering images you like from Pinterest, anywhere on the internet or wherever you like, and pin them to a board, save them on your computer, drag and drop into your preferred design software program or place them off to the side, if you’re cutting magazines. Stick to around two to three different font choices. Around five colors is good for a brand color palette. Having these in mind will make it easier when selecting images. You should have a general idea of the type of colors and type design (fonts) you envision for your brand or project. You can combine what your brand is about plus some words that you want the identity design to depict. These adjectives will set the tone for the type of images you’re going to find. Its designer-crafted, professionally designed and helps you stand out. Great starting point for your next campaign. It’s best to include 8-10 images as having too many images can be overwhelming and can confuse the direction and vision your intending to covey.īest practice: try and select 1-2 images from the categories mentioned in the previous step.Think of a set of around five words that describe your brand or project you want to create. Eye-catching Mood Board template: Pop Art Mood Board. Once you’ve got a good amount of images saved to your Pinterest board you can now start to narrow down your selection to a few that you feel represents your brand. Image of People - try and include an image of a person (or people) that represent that audience. Typography - what font styles align best with your brand? include a relevant quote. Texture + patterns - Using texture will bring dimension tour your mood board and make it pop Imagery/photography - such as interiors and landscapes (nature) ![]() When Creating mood boards it’s best to choose Images from the categories below While choosing images Remember to try and only save images relating to your brand words. Related to your brand aesthetic, product or service. Create a new board and start searching for related images to pin. Unsplash and pixels are also great free stock image websites. Pinterest is my number one go-to when looking for images and inspiration for mood boards. START COLLECTING IMAGES FOR YOUR MOOD BOARD A great way to get going is to think of words that you’d like your ideal customer to use to describe your brand or products. I’ve also prepared a free mood board template and brief for you to download at the end of the post!īefore getting stuck into researching visuals, it’s important to define 3 - 5 keywords that describe the look or vibe you’d like to achieve for your brand. This can be used for Brand direction photo shoots and other creative projects. Mood boards are great when shared with designers to reference when working together so you're on the same page. In this post, I’ll take you through the process of how to build a mood board that you can use to set your brand aesthetic and visual direction. They’re also known as style scapes, Vision Boards, and Inspiration Boards. A mood board is a very important part of the brand process - this will set the vibe and tone for your brand. ![]()
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